General Electric (GE) has revealed its Ecomagination research and development centre in the Incubator Building of Masdar City. It was inaugurated by His Excellency Dr. Sultan Al Jaber, UAE minister of state and CEO of Masdar. The Incubator Building is for housing small startup companies, small-and-medium-sized enterprises, and regional offices for multinational companies.
Apart from GE, other major tenants of Masdar City’s Incubator Building include Mitsubishi and Schneider Electric.
Masdar City is a low-carbon city project in Abu Dhabi aimed at significantly reducing/eliminating emissions from transportation (with the use of electric cars), and electricity generation (with the use of energy-efficient techniques, and renewable energy sources such as solar power and wind power).
This is an all-inclusive project which minimizes water usage by recycling water, and using greywater for irrigation of crops. It even minimizes solid waste by separating it into four streams, and then it is carried to processing facilities.
‘Masdar City is on a journey to build the world’s most sustainable city,” added Dr. Al Jaber. “The addition of GE is an important milestone in our growth, as we expand and incorporate a diverse mix of tenants. Today, Masdar is a sustainable operation, combining multinational companies, organizations, startups and the amenities that make up a diverse urban community.’
Nabil Habayeb, GE’s president & CEO for the Middle East, North Africa and Turkey, said: “Locating the ecomagination Center at Masdar City further delivers on our promise to be an active partner in the concerted efforts of the UAE Government to promote a culture of sustainability. The Center builds on our long heritage in the country, and our commitment to support the vision of the Abu Dhabi Government to integrate sustainable growth as a key pillar of all its activities. Masdar City’s mission complements our sustainability objectives and is an ideal home for our first ecomagination center.”