Over the weekend of its release, Apple has sold 10 million iPhone 6 devices (include the iPhone 6 Plus).
‘Apple had previously announced a record-setting 4 million iPhone 6 and 6 Plus pre-orders during the first 24 hours of availability, after they originally went up for order on Friday, September 12. The previous announced, official pre-order record was 2 million, set by the iPhone 5 two years ago.’, according to TechCrunch.
This news must be heartwarming to Apple staff because iPhone sales have been declining relative to Android for years. In August 2014, the iPhone’s global smartphone market share was only 11.7%.
Android, Apple’s biggest competitor had an 84.7% market share at the time, according to Business Insider.
The decline in iPhone sales (relative to Android, not overall) could be partly due to the high cost of the devices. I’m aware of the fact that many Android devices are just as expensive as iPhones, but some Android devices are cheaper.
More choices over a wider price range for consumers likely helped Android to claim Apple’s large market share. iPhone sales may have declined simply because people have more choices now, and also because Apple offers no budget options. iPhones are high-end smartphones.
If you want a budget or mid-range smartphone, most of your options (by far and wide) will run Android because Samsung, Motorola, HTC, Sony, LG, and other manufacturers all make Android smartphones.
Apart from that, iPhone sales actually increased during the last quarter, despite a decline in market share. This is likely due to the fact that smartphones have been catching on around the world.
iPhone sales increased by 4 million to 35.2 million units, while Android smartphone sales increased by a whopping 64 million to 255.3 million units, according to Business Insider.
What Caused This Sharp Increase In iPhone Sales?
Apple’s iPhone sales may have increased due to the introduction of two different device size options, as opposed to the one they usually offer. Apple now has an option for consumers who are shopping specifically for phablets.
In addition to that, consumers have been going for devices with large screens more often.