It’s official, Canon has finally announced the EOS 5D Mark IV DSLR camera, a much-needed upgrade from its 2012 predecessor — the EOS 5D Mark III. The aging 5D Mark III was one of the go-to cameras for professional photographers, but newer, cheaper models (some of which support 4K video) were giving it a run for its money.
According to Canon, the 5D Mark IV has improved dynamic range, as well as 4K video recording, 7 fps continuous shooting, and a touch screen with touch-to-focus capabilities. The full frame camera can record 4K video at 30 fps or 24 fps, which is on par with its competition, and it has a 30.4 MP sensor (up from the 22.3 MP sensor offered by the Mark III).
Improved dynamic range results in a reduced likelihood of those annoying little overexposed or underexposed areas in a photo, making some areas in photos appear ‘bleached out/glowing’ or dark.
The 5D Mark IV offers the same 61-point autofocus system that the 5D Mark III does, which helps the user to focus on small subjects in the camera’s field of view.
The number of autofocus points can mean the difference between your ability to focus on few other items (resulting in an ‘ok’ photo), or to focus precisely on one person in a massively crowded scene.
Other performance improvements include a considerably wider ISO value range of 100-32000, up from the 5D Mark III’s range of 100-25000. Photographers sometimes need to adjust ISO values to reduce the occurrence of ‘grains’, or to brighten photos in darker scenarios such as night-time wedding ceremonies and other parties.
Where expansion and connectivity are concerned, the 5D Mark IV comes with the standard HDMI port, microphone jack, and SD/CF card slot for cheap memory upgrades.
Canon says that the EOS 5D Mark IV will retail for $3,499 for the body only, which is the same price that the 5D Mark III retailed for in 2012. Canon will also offer it in a lens kit (with the (EF24-70mm f/4L lens) for $4,399. Both will be available in early September (the 5D Mark IV release date is September 8 on Amazon).Take a look at the Mark IVs stiff competition: The URSA Mini