The next Zedd True Colors scavenger hunt will take place in Phoenix, Arizona (United States). The last two True Colors events started with scavenger hunts through Austin, Texas (named Addicted To A Memory), and Los Angeles, California. Some participants eventually got to a vehicle which took them to a purple-themed cave underground. The colour for the Austin event was purple, and the colour for the Los Angeles event was orange.
Zedd said (no pun intended): ‘This is the song on the new album that sounds the closest to what people would expect me to do — it has that huge vocal that makes you want to cry, in a great way. To me, certain things sound a certain color. A lot of reverb will always sound cold, which will always make me think blue. On this song, the drop is very energetic and very aggressive, kind of like fire, too, so this one was super easy to pick orange.’
Despite the fact that music doesn’t usually sound like a certain colour to me, I understand what he’s saying. To me, music usually makes me think of certain temperatures. However, every now and then, there are few unique songs that make me think of certain colours (especially orange).
The orange-themed True Colors event was in a breathtaking, glowing orange banquet in the desert with a barbeque, and even orange beverages! Last, but not least — Zedd met with his fans in person, which i’m sure they would appreciate. Who doesn’t want to meet their favourite artist?
The True Colors marketing campaign appears to be a well-executed one for multiple reasons, including but not limited to: It gets fans excited about meeting Zedd, and True Colors events are tailored just for the fans, helping to make the experience unique and mysterious to future scavenger hunt participants. Zedd topped it off with a burning iconic ‘Z’ structure.